It can be tough getting members back into the gym after a summer break. Here are some tips on how to get members back into the gym and offer value in a financially challenging year. Offer something different with AntiGravity® or Gun-ex®. Re-engage with your indoor cycling and get your team singing from the same song sheet with the Spinning® Program and its new Bridge Instructor Training launching in the UK this month.
Offer Value-Added Services
In these uncertain times, people are looking for ways to de-stress and take care of their mental health. As a fitness studio owner, you have an opportunity to provide value-added services that will help your members stay healthy both physically and mentally. Offer classes that focus on relaxation and stress relief, such as AntiGravity® Restorative yoga or Tai Chi. You could also offer discounts on personal training services or nutritional counseling. These added services will give your members more reasons to come back and continue their membership with you. Members now see their health as essential rather than a bonus so work with that!
Be Flexible with Payment Options
The pandemic has been tough on everyone's finances and now we have inflation to content with, so it's important to be flexible with payment options. Many people are facing worry, so offer flexible payment plans or discounts for those who are struggling financially. You could also offer referral discounts or package deals for those who sign up for multiple months at a time. By being flexible with your payment options, you show that you're committed to keeping your members happy and engaged with your studio.
Get Your Team on the Same Page
If you want to get members back into the gym, it's important to have your team on the same page. This means having a clear plan and strategy for how you're going to engage with members and get them back into the gym. Make sure everyone on your team is aware of this plan and knows their role in executing it. Having a clear plan will help ensure that your efforts are coordinated and effective.
Offer Something Different
One way to get members back into the gym is to offer something different than what they're used to. This could be something like AntiGravity® or Gun-ex® classes. Offering something new and unique will help pique people's interest and get them through the door. Once they're in the door, it'll be up to you to deliver an incredible experience that keeps them coming back for more. It may take some asset investment but it will be worth it and make you stand out against the competition in your area.
Re-engage with Indoor Cycling Classes
Indoor cycling classes are a great way to re-engage with members and get them moving again after a summer break. Spinning® classes are a great option, and their new Bridge Instructor Training can help you get your team singing from the same song sheet. This training is launching in the UK this month, so now is the perfect time to get started.
Focus on Quality Over Quantity
When it comes to getting members back into the gym, it's important to focus on quality over quantity. This means providing an amazing experience that keeps people coming back, rather than trying to lure them in with low prices or promotions that they'll only use once or twice. If you can provide a high-quality experience, you'll be able to build long-lasting relationships with members that will keep them coming back for more.
Summer can be a tough time for gyms and studios, but it's important to stay focused on getting members back into the club. Whatever you do, focus on quality over quantity so that you can provide an amazing experience that keeps people coming back for more.